The popularity of TikTok has skyrocketed. And whether you’re a TikToker or thinking about it, you’ve undoubtedly thought about how to get more people to watch your videos. And you may have wondered, “What is the optimum time to publish on TikTok?”
You certainly aren’t on your own in trying to solve these puzzles. Finding the sweet spot for social media content posting may be challenging. Although there are a lot of statistics and concepts to draw from for a wide range of platforms, trends arise and alter on a daily basis. Even if you find that a particular sort of material posted at a particular time of day gets a lot of attention, it doesn’t mean that the next thing you post will also go viral.
When do you recommend uploading to TikTok the most? And how can you make the most of your content to attract more readers? In this article, we will discuss the two most crucial questions you must answer to determine when your audience is most likely to view your TikTok videos. When you’ve figured out the answers to these questions, you’ll want to focus on expanding your fan base.
If you’re having trouble knowing when is the optimum time to upload on TikTok, these findings, based on an analysis of more than a hundred thousand videos, might help. (all times are in EST, and industries are not taken into account)
Best Times to Post on TikTok:
Mondays at 6 AM, 10 AM, and 10 PM
Tuesday, 4:00 AM, and 9:00 AM on Tuesdays
Wednesdaysat 7 AM, 8 AM, and 11 PM
Thursday hours: 9:00 AM, 12:00 PM, and 7:00 PM
Three sessions on Fridays at 5:00 AM, 1:00 PM, and 3:00 PM
Three performances on Saturday at 11 a.m., 7 p.m., and 8 p
Sundays at 7 AM, 8 AM, and 4 PM
When to Upload Videos to TikTok:
The continual availability of social media has made content consumption an essential human activity. People love to go through their feeds for entertainment, whether it be a video, a GIF, or a link to an article. Whilst content creation is essential (and something we’ll talk more about below), knowing when to interact with your audience is as important.
Try the Best Times to Post on TikTok Calculator:
To determine when is ideal for uploading material to TikTok, consider the following two questions:
1. Where is Your Audience Located?
Users of TikTok come from all over the world, just like those of every other social networking site. One in seven Thais, for instance, has installed the app on their phones. Almost 200 million people use it in India, 700 million in China, and over 94 million in the United States.
Why do these numbers matter?
If your audience is spread over the globe, you’ll have to adjust the amount of material you create accordingly. It’s also relevant to the best time to publish material. Because of differences in local business hours across time zones, most of your content will be read at traditionally busier times in certain regions.
How do you use this information to find the best time to post on TikTok?
You need to find out where your audience is before you can reach them. TikTok now gives you the option to upgrade from a standard user account to a paid Pro account. Analytics is one of the additional services available to Pro subscribers.
Your analytics will provide information like the total number of followers, the gender breakdown of your audience, and the countries from where the majority of your audience hails.
If you haven’t switched to a Pro account yet, here’s how:
The app’s profile may be accessed by opening it. Choose the menu button (three dots) in the upper right corner of your screen to access your phone’s privacy and settings. Next, select the option to Upgrade to a Premium Account.
If you haven’t already, validate your cell phone number as part of the process. Your analytics data will be accessible when your account has been upgraded to a Pro account.
Analytics may be accessed from the Privacy and Settings page by selecting Accounts. You may learn more about your audience by clicking the Followers tab.
2. What Time is Your Audience Awake?
You’ve identified the most likely location for your target demographic. The next step is to determine their waking times.
This section may appear more difficult at first, but it’s actually just a question of memorizing time zones. The time difference between Thailand and India, where many of your fans and followers are located, is just around an hour and thirty minutes. Since the time difference is so negligible, it shouldn’t affect how frequently you publish.
Nevertheless, things change if you have sizable followings in the United States and/or Britain. Your content creation and publication schedule will need to account for an eight-hour time difference.
TikTok, however, does not have a built-in scheduling feature. In addition, you can’t plan posts or publish them in advance using any social network management programs that support linking your TikTok account (yet). In order to cater to your most dedicated followers, you’ll need to map out a regular publishing schedule. It might not be a nice sight. Maintaining this schedule will be especially challenging if your audience is spread over many time zones, but it looks to be your only option for providing consistent material for your readers (for now).
Here are six ways you can do to grow your following:
1. Find Your X-Factor
Finding your niche is essential if you want to build a sizable fan base. Most people mistakenly attribute one’s “X-factor” to a specific set of talents or physical traits, but this is not the case. Extraordinary qualities are those that make you stand out in a crowd. Your X-Factor is a combination of your appearance, abilities, and other attributes.
Video creators like Logan Paul have found immense success with their antics on camera. Humor is one of his strongest traits. In a similar vein, Liza Koshy qualifies. They both use social media to showcase their witty and unique personalities.
What is your X-Factor if you don’t know? Find out your strongest suit by inquiring about it from your loved ones. Immediately, you’ll have more than enough information to proceed.
2. Increase Your Content Production
This may seem like a no-brainer, but it can be tricky to implement. Increasing one’s output on TikTok necessitates a higher level of imagination. But, you shouldn’t feel pressured to always generate original concepts. Anything you are doing may be readily recorded.
The recording is less work than continuously writing new sketches. Rather than spending hours in preparation and filming to get the perfect shot, it’s far faster to just pull out your phone and update your audience.
3. Collaborate With Other TikTokers
Have you ever heard of the term “cross-pollination” in the realm of social media? It’s the act of posting a message on one social media account in order to reach the audience of another account, whether it’s a smaller or larger one. Sharing your videos with other TikToker viewers will help you acquire exposure and new fans.
The upside?
In the process, you might get additional fans and supporters.
This is a common tactic used by successful brands.
Logan Paul and Mark Dohner worked together in the following case. Around half a million people liked the video, and 3,427 people shared it.
4. Get in on Challenges
It’s no secret that TikTok challenges are a popular technique to gain a fan base and get recognition. They are a simple method of gaining exposure to a big number of people, particularly if the challenge in question is currently popular. Proof that a challenge has caught people’s attention is when it becomes a trending challenge. Your video also has a better chance of being featured and gaining views.
5. Use Hashtags
Hashtags are a crucial part of any social media strategy. It might be difficult to discover content if you don’t have them. Moreover, being discovered is simplified due to the widespread use and adoption of hashtags.
Using hashtags can increase the visibility of your films in search results, but you shouldn’t just select any old hashtag. You need to conduct some investigating. Find the relevant hashtags and a list of the things you utilized in your video.
Hashtags may be quickly identified on TikTok. Enter your first search term into the search bar. Next, click the Hashtags button to view all hashtags that relate to your query.
Despite the fact that you could pick any possible hashtag, try to narrow it down. Choose hashtags that are popular but yet directly related to your query. With this method, the content you share on TikTok will be more useful to the users that stumble upon it. The likelihood of people becoming fans increases if they enjoy what you’ve made.
6. Share Older Content
It’s a wonderful idea to share older content that wasn’t created on TikTok. The first piece of advice was to increase the frequency with which you post. Thus, even if it is a #TBT moment, posting previous material is a terrific approach to guarantee that you have something new to give your audience.
TikTok’s Top Posting Hours Each Day
At 0600, 1000, and 2100 on Mondays.
At 2 a.m., 4 a.m., and 9 a.m. on
Wednesday
7, 8, 11, etc.
Thursday
Time: 9:00 AM, 12:00 PM, 17:00
Friday
Three times a day at 5:00, 1:00, and 5:00
Weekends: Saturdays at 11 AM, 7 PM, and 8 PM
Sunday
at 7, 8, and 4 o’clock
Conclusion
There are a lot of moving parts when it comes to increasing your TikTok popularity. At the beginning, you must also identify the geographical location of your target market. The next step is to determine when, in terms of time zones, you should make your TikTok posts (yours and theirs). All of these things put together might help you predict when your target demographic will be online and looking for more of your material.
Yet timing isn’t everything if you want to increase your following. You should discover and promote your unique selling proposition, crank out more material, and make use of partnerships and hash tags. Using these strategies regularly will lead to an increase in your following. For more information on when you should be posting to Instagram in 2023, check out this report from Influencer Marketing Hub.